Jafra Offers Customers the Ultimate Spa Experience

Launch of Art of the Balance Line Caters to Trend of
 People Seeking a Taste of the Spa Lifestyle

WESTLAKE VILLAGE, Calif., Feb. 12 /PRNewswire/ -- Soft candles glow as gentle sounds of running water and the calming scent of lavender and eucalyptus lightly perfume the air. You emerge from the bath with silky smooth skin and a clear mind. You don't need to disrobe in front of strangers, wait for an appointment or pay a premium for this encounter. Jafra Cosmetics International (Jafra) has introduced Art of Balance, a complete line of home aromatherapy products exclusively designed to provide an indulging way to refresh the body, invigorate the senses, and relax the mind. Art of Balance makes the ultimate spa experience possible in the privacy of your home at an affordable cost.

Based on philosophy of harmony and balance, Art of Balance is comprised of two product lines, Body in Motion and Body at Rest. Whether the desire is to refresh the mind in preparation for a busy week or help relax the body from a stressful day, Art of Balance addresses the dual needs of the body, mind and spirit.

"Creating a healthy lifestyle is more than maintaining a good diet and regular exercise," said Pragna Chakravarti, Jafra's vice president of research and chief scientific officer. "There is a direct linkage between good physical health and nurturing your mental health. Art of the Balance was formulated to foster the harmony that is sorely needed in people's active lives."

Americans' desire to create greater balance is no more evident than in the booming $40 billion dollar global spa business¹, the fourth largest leisure industry in the United States.² According to the International Spa Association, a top industry trend is incorporating a "spa lifestyle" into busy lives, especially at home.

"Spa cuisine" is landing on more restaurant menus, hotels are offering a greater variety of spa activities and interior designers are incorporating spa elements into home decor. Over the last five years alone, "spa communities" - - a unique combination of zen-like resorts and second homes -- have been on the rise across the country in places as varied as Wisconsin, Utah and New York.

"Three out of four Americans think their life is out of balance, and one out of three is looking to do something about it," said Kevin Kelly, president of Canyon Ranch, who plans to open more than 600 spa condominiums next year.³

According to Spa Finder, other spa trends for 2007⁴ include:

* Teaching people why sleep contributes to good health
* "Social 'spa-ing'" - creating opportunities for people to connect and
converse with others in a spa environment
* Innovation in spa-oriented skincare products that focus on beauty on
the inside and out

Says Terra Wellington, noted wellness lifestyle expert, "The ultimate spa experience doesn't need to begin and end on the massage table. People -- particularly busy women -- want and need a piece of the 'spa lifestyle' everyday for their health and wellness."

Wellington partnered with Jafra to develop a DVD that outlines how to incorporate activities in our daily lifestyles that promote health and wellness including the use of Art of Balance products. The DVD will instruct Jafra's beauty consultants on how to pass on these important tips to their clients across country.

Art of Balance's Body in Motion product line creates energy and a feeling of rejuvenation through a stimulating blend of botanical oils and fragrances. The infusion of peppermint, grapefruit, mandarin, verbena and lemongrass leaves the body revitalized. Body in Motion products include:

* Super Energizing Body Wash (8.7 fl. oz. $16)
* Energizing Mist (4.2 fl. oz. $20)
* Awakening Body Gel Lotion (8.7 fl. oz. $18)
* Energy Boost Rolette (.33 oz. $12)

Jafra's Art of Balance's Body at Rest product line calms the mind and soothes the soul through a relaxing combination of lavender, eucalyptus, patchouli, aloe, sage, chamomile and passion flower. These natural properties also gently condition the skin. Body at Rest products include:

* Totally Relaxing Body Wash (8.7 fl. oz. $16)
* Calming Mist (4.2 fl. oz. $20)
* Soothing Body Whip (8.7 fl. oz. $18)
* Stress Relief Gel (.5 fl. oz. $12)

As part of its commitment to fight heart disease, Jafra will donate a portion of proceeds from the sales of the Art of Balance line to the American Heart Association in the total of $25,000 in support of the Go Red for Women movement from March 1 - April 30, 2007. Jafra is the first direct sales and multi-level marketing cosmetics company to support the Go Red for Women movement in 2007.

About Go Red for Women
Since 2004, Go Red For Women has captured the energy, passion, and intelligence of women to work collectively to wipe out heart disease -- the No. 1 killer of women. Today, we want millions of women across America to take heart disease personally. Using the simple platform "Love Your Heart," Go Red For Women engages these women -- and the men who love them -- to embrace the cause. Healthcare providers, celebrities, and politicians also elevate the cause and spread the word about women and heart disease. For more information about Go Red For Women, please call 1-888-MY-HEART (1-888-694-3278) or visit GoRedForWomen.org. The movement is nationally sponsored by Macy's.

About Jafra Cosmetics International
Jafra Cosmetics International is a direct sales and multi-level marketing company with a 50-year history of creating innovative, quality products that are backed by a customer satisfaction guarantee. Jafra, one of the world's largest cosmetics manufacturers of beauty sales, is part of the Vorwerk Group, a billion dollar sales company. Today, Jafra spends extensive time and effort researching and developing effective skin care, beauty and fragrance products to satisfy the needs and preferences of its over 500,000 consultants and their clients worldwide.

1. Spa Finder, Spa Finder Offers Sneak Preview of Spa Trends to Watch in
2005
2. International Spa Association
3. The New York Times, November 2, 2006 "Living in Zen: The Spa Life
24/7"
4. Spa Finder's Top Ten Spa Industry Trends for 2007


Source: Jafra Cosmetics International 

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