Downy® Simple Pleasures™ Partners With
 Mothers & More™ to Provide Relaxation
to Busy Women Nationwide

New "Moments Where Scent Matters" Initiative Promotes Personal Wellness Through a Balanced Daily Lifestyle

New York, Nov. 22 /PRNewswire/ -- In an effort to reinforce the importance of taking time for personal relaxation, Downy® Simple Pleasures™ and the national non-profit organization Mothers & More today bring the "Moments Where Scent Matters" campaign to women nationwide.

A recent survey¹ showed that most American women spend less than one hour per day on relaxing, personal activities, such as reading in bed at night or taking a bath.  However, almost three-quarters of the women surveyed feel that incorporating personal daily moments are important for balancing busy lifestyles. "Moments Where Scent Matters" aims to help these women effectively integrate certain relaxing and revitalizing activities to balance their demanding routines.

"Daily relaxation is crucial for women's total health and well-being," said Wellness Lifestyle Expert, Terra Wellington. "This campaign is a great resource for women with limited time -- it offers real-life solutions for time-crunched women who need easy ways to incorporate relaxing activities into their daily routines."

Through the partnership with Downy Simple Pleasures, Mothers & More will plan various "Mom's Night Out" events through their local chapters in several cities nationwide.  These events will bring "Moments Where Scent Matters" to local mothers with an interactive and fun night away from family or work responsibilities.  Attendees will experience a connection with other local mothers along with a variety of fun and re-energizing activities, a refreshing workout with a local Pilates or yoga instructor and a gift bag that includes Downy Simple Pleasures -- a sample of fabric softeners made with essential oils that create a wonderful scent experience.

"Mothers & More is all about improving the lives of mothers, so we're pleased to be involved in a campaign that will help women incorporate more 'me' time into their hectic lives," said Kristin Maschka, President of Mothers & More. "Research now shows what we've believed all along, that women, and especially mothers, need to connect with one another for their own well-being².  Procter & Gamble should be commended for reaching out to women and providing them with the chance to connect with one another by getting active, laughing and sharing their stories."

As part of the "Moments Where Scent Matters" campaign, Downy® Simple Pleasures™ has enlisted the Simple Pleasures Squad - a panel of nationally-renowned wellness experts -- to help women find time for these relaxing activities and enhance their experience through scent.  Squad members include: Terra Wellington, lifestyle and wellness expert; Kim Marshall, spa expert; yoga master and author, Baron Baptiste; Dr. Donnica L. Moore, MD, women's health expert and Na'Kisha Crawford, life coach. Together, these five specialists offer valuable insight and realistic tips for women on the go.

"We hope that through this campaign women can learn ways to find time for relaxing moments and appreciate the power of integrating scent for an added sensory experience," said Randall Chinchilla, Fabric and Home Care External Relations for Proctor & Gamble. "Downy® Simple Pleasures™ enhances the process of doing laundry with exceptional scent experiences."

Downy® Simple Pleasures™ is available in four unique scents.  The latest scent, Magnolia & Orange Blossom, inspires a balanced scent experience; Vanilla & Lavender evokes a relaxing scent experience and comfort; Morning Glory & Honeysuckle provides an uplifting scent experience and awakens; Water Lily & Jasmine is refreshing.

For more information on the "Moments Where Scent Matters" campaign and to access tips from the Simple Pleasures Squad, please visit http://www.downy.com

About P&G (NYSE: PG)

Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Actonel®, Olay®, Head & Shoulders®, and Wella. The P&G community consists of almost 110,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Mothers & More:

Mothers & More is a national organization comprised of 7,000 members organized in over 150 chapters throughout the United States. They address mothers' needs as individuals and members of society, and promote the value of all the work mothers do. For nearly 20 years, the organization has been bringing mothers together to weather the challenges they face, provide a network of support for one another, and advocate on mothers' behalves. For more information, please visit http://www.mothersandmore.org.

(1)  Telephone survey conducted during August 2005 by ICR/International Communications Research, in Media, PA

(2)    Taylor, S. E., Klein, L.C., Lewis, B. P., Gruenewald, T. L., Gurung, R. A. R., & Updegraff, J. A. Female Responses to Stress: Tend and Befriend, Not Fight or Flight, Psychol Rev, 107(3):41-429.

SOURCE The Procter & Gamble Company
Web Site: http://www.downy.com http://www.pg.com
http://www.mothersandmore.org

# # #