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What is your strategy for giving
gifts that matter this holiday?
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Originally Published October 5, 2004 -- Your Wellness Guide

Be a Conscious Consumer This Season

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For additional holiday ideas and seasonal activities, check out these columns:
Create a Wellness Lifestyle With Your Holiday Gifts
Create Happy, Enjoyable Holiday Giving
Meaningful Holiday Memories

As the holidays near, spending increases.  Showering gifts galore on your loved ones is usually the norm in the U.S., with the economy looking forward to the annual shopping binge.  How will you spend your hard-earned money this season?  And what is your strategy for giving gifts that matter?

“People want to use their money wisely to reflect deeper values,” says Betsy Taylor, president for the Center for a New American Dream (www.newdream.org).  “Ask yourself ‘How can I wake up during the holidays and feel renewed, uplifted, with deep connections to the ones I love?’”

With nearly four out of five Americans saying that they would like to have a simplified holiday this year, Taylor also recommends that people focus more on relationships  with friends and family rather than gift giving.  Oftentimes this connection can be made with consciously spending more time with a friend, giving service to a loved one, or creating alternative gifts of time or experience and homemade things.   

You might make a hand-made certificate that says you will cook three dinners for a dear friend with a week’s notice, resulting in a lasting emotional impact.  Or you might donate money to a charity in the name of a relative.

There are a lot of options for making conscious consumer gift choices this year —

Think Environmental
Many gifts have an environmentally sound twist.  “There is a real misconception that ‘green’ products are harder to find or more expensive,” says Darryl Young, California’s Department of Conservation director. 

Other ideas include giving a gift of organic products from a local farmer’s market in a pretty basket, supporting your local farmer and the environment.  Or, consider reducing your power use and your utility bill with energy-wise appliance, home, and electronic gifts.  A great resource is www.ase.org/consumers — an online guide from the Alliance to Save Energy. 


Photo Courtesy: Lindsay Olives

 

Good For You
Wellness-oriented gifts are also good choices.  If what you give can improve your loved one’s quality of life — emotionally, physically, spiritually, intellectually, socially — you have done a great thing.   Options are everywhere.  Top places to look for ideas are your local bookstore, health food or fitness store, or yoga studio. 
The Giftionary by Robyn Freedman Spizman has hundreds of gift-giving ideas

Social Benefits
A number of gifts have feel-good social connections.  Many are donations of money for causes.  Others are tangible gifts with profits going to a cause.  Be wary of responding to phone solicitations.  Instead, look to purchase from or give to trusted organizations.  Some companies, local and national, offer seasonal products with proceeds going to a cause.         

As a resource, the American Institute of Philanthropy rates charities at   www.charitywatch.org — click on “Top-Rated” for those charities who are given the highest grade.  Many of these organizations will send your loved one a card to recognize your gift to the charity in a friend’s name.  Or, if you want your loved one to choose their charity of choice, check out the service offered at www.charitychecks.us

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