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If you haven't tried organic foods, here's a
 primer on trends and how to get started.
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Originally Published September 29, 2004 -- Your Wellness Guide

Get On The Organic Bandwagon

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What was once perhaps thought of as a far-off trend, organic food is here to stay.  “People are embracing organic foods for the right reasons.  They understand the connection between what they eat and their health, the earth’s health, and farms’ health,” says Anna Lappe, founder of www.eatgrub.org

Lappe says that there are three reasons for this new  understanding — more public education about organics, increased organic food availability, and global awareness about agricultural practices.

Large grocery store chains now carry more and more organic options, adding to the variety found at natural health food stores and co-ops.  Additionally, the availability and popularity of farmers markets, growing support of Community Supported Agriculture farms (CSAs are like having a membership to an organic farm so that it regularly supplies a portion of your food, such as produce or meat), and a renewed interest in growing your own food are bringing fresher and often more nutritious options to your table.

“Organic started with mom and pop farms.  But now even the health food stores that once only sold supplements are now selling organic produce,” says Dr. Ginger Lea Southall, who recently produced a video series called “Shopping for Optimal Health.”  Some of the best ways, says Southall, to educate yourself about organics’ options is through attending health food stores’ seminars and workshops, researching on the Internet (type in “Organic Food” or “Organic Beef” at www.google.com), and reading from good resources (such as Organic Style or Body & Soul magazines).

Supporting your local farmers is another great way to get involved with organics.  Rosalie Koenig operates a 17-acre organic farm in Gainsville, Florida and sells her harvests at three local farmer’s markets, to a local restaurant, and to a wholesale distributor.  “I’ve developed a relationship with the restaurant’s chef.  He tries as much as he can to cater his menu to local available products,” says Koenig.


Photo Courtesy: MaryJane's Farm

The fastest group of small farm owners are women,
says MaryJane Butters, the owner of an organic
farm in Idaho.

MaryJane Butters, who owns a well-respected five acre organic farm in Idaho and a thriving mail order catalog business (www.maryjanesfarm.com), is a food advocate.  “There should be a face to everything we buy,” says Butters.

Speaking of the main reasons why Koenig sees people purchasing organics, “They do it for a reason.  Sometimes they want to be healthier or because their doctor recommended it.  People also read and become more knowledgeable, then they make a conscious decision to support and buy into what organic is.” 

Larry Hamwey of Earthbound Farm, www.ebfarm.com, says “It’s not quantity of food but quality of food.  Consumers are reading labels and looking into organic versus non-organic.  And consumers are wanting to buy organic where they shop, whether it be the supermarket, club store, or natural food store.”

Here are tips for you to take action and try organics today:

Learn More About Organics — Go to the USDA’s organic site for basic information: www.ams.usda.gov/nop/Consumers/brochure.html. Read about organic news and activist-oriented efforts at www.organicconsumers.org.

Shop Organic — Organic is everywhere.  The more you support organics through your purchases, the more prices will decrease and availability will improve.  Purchase products that carry the official USDA Certified Organic seal. 

Support Your Organic Farmers — If you want to support your local farmer, check out www.localharvest.org — search by your zip code for local CSAs and a bounty of other organic farm resources.  Your newspaper will also likely list local farmer market schedules, and many supermarkets not only carry organic but also often list a schedule of local farmer deliveries to their store (if not, suggest your grocery store support local farmers).

Plant An Organic Garden — This can be in a small patio garden or a plot in your backyard.  Go to www.seedsofchange.com for ideas and supplies.  If you live in an urban area, consider creating a community garden — ideas at www.greenguerillas.org  Another gardening resource is www.agraquest.com, a company that sells natural pest management products.

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